Case Study
Rhino Entertainment – Promotional Fulfillment
Rhino Entertainment is a record label and production company under Warner Music Group that regularly distributes promotional materials to record shops across the nation for special projects and releases.
Problem
Before Rhino approached us, they managed the fulfillment and distribution of promotional materials for their in-store promotions. After closing their warehouse, they needed a cost-effective way to continue distributing these promotional materials, so they reached out to us for help.
Solution
We developed a streamlined process for Rhino’s promotions based on their specific needs. This starts with the printing of posters, labels, and any other products they want to send for each in-store promotion. Once all the pieces are complete, we determine the best carton sizes for kitting, finalize the mail list, and off it goes to the store.
Results
By partnering with NPS and allowing us to handle the fulfillment of these projects, Rhino was able to reduce warehouse space, shipping costs, and time spent coordinating each fulfillment, allowing them to focus more on their artist promotions.
